Dec 09

ABTA reveals rise in people taking winter holidays

Huge numbers of people are looking to take a winter holiday this yearRecent research has revealed that huge numbers of people are looking to take a winter holiday this year, suggesting that the popularity of the winter holiday has done little to falter.

It comes after ABTA revealed some interesting consumer research late last week, showing that 12 million are looking to head off for a winter holiday while a further 12 million are still considering the idea of jetting out of the UK.

When the numbers are analysed closer, 18 per cent of those planning are keen on a winter sports holiday, with Courchevel and other French regions sure to prove popular for those keen on combining great ski conditions with outstanding value on their ski holidays for single travellers. A pleasant rise on figures from 2012, it is being attributed to people heading back to the slopes as the economy continues to recover.

Ski holidays popular among younger travellers

The idea of a winter sports holiday is popular with the younger generation, with 39 per cent of 16-24 year olds who are planning a holiday likely to take a skiing holiday over a winter sun break. Among the most likely places for people to purchase a skiing lift pass are France, Italy and Austria, although the emerging resorts of Poland, Slovenia and Bulgaria are also proving favourable.

Winter sun holidays are also a popular planning option, with 43 per cent of those planning a holiday.

Mark Tanzer, ABTA chief executive, said that with the incredible range of holidays available to the British holidaymakers, it’s hardly surprising that so many are heading off during the colder months.

With strong levels of snowfall currently blessing ski resorts across Europe, it looks to provide a fantastic experience for those who have already booked their skiing holidays.

Image Credit: Trysil (Flickr.com)

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